A Full-Funnel Marketing
Case Study
RMI Fusion & American Home Shield (AHS)
Situation:
AHS Sells 4 Different Plan Options
- Appliance Plan
- Systems Plan
- Combo Plan
- Pick 10 Plan
Combo Plans Have the
Highest Lifetime Value
Challenge:
Combo Plans Account
for Only 35% of the
Product Mix
Due to Their Size, Departmental Differences
& Time it Takes to Make Changes;
They Asked RMI Fusion
to Do What They Couldn’t
We thrive on helping improve profits for companies! This is just one example of how we work with our partners to improve ROI beyond digital marketing!
– Brent Wheeler, Partner & EVP RMI Fusion
