A Full-Funnel Marketing
Case Study

RMI Fusion & American Home Shield (AHS)

Situation:

AHS Sells 4 Different Plan Options

  • Appliance Plan
  • Systems Plan
  • Combo Plan
  • Pick 10 Plan

Combo Plans Have the

Highest Lifetime Value

Challenge:

Combo Plans Account for Only 35% of the Product Mix

Due to Their Size, Departmental Differences
& Time it Takes to Make Changes;

They Asked RMI Fusion

to Do What They Couldn’t

Challenge:

Our Media, Creative, Analytics and Call Center
Work in Tandom to Sell More Combo Plans

Result:

We thrive on helping improve profits for companies! This is just one example of how we work with our partners to improve ROI beyond digital marketing!
– Brent Wheeler, Partner & EVP RMI Fusion